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Why Get a HotSpot?

Attract More Customers/Get Customers to Purchase More Products/Services: Attracting more customers is key to virtually all businesses, and particularly retail locations. This is because much of a retail location's costs are fixed (e.g., rent, core staff). As such, each new customer represents significant profit. Likewise, once a customer is at a location, providing services that keep them in the location longer (e.g., offering WiFi service), often results in increased sales of the location's core products.

Improve Customer Loyalty and Retention: Retaining customers is critical to the success of owners and operators of all businesses. Consider the following statistics:

  • Acquiring new customers can cost five times more than satisfying and retaining current customers
  • A 2% increase in customer retention has the same effect on profits as cutting costs by 10%
  • The average company loses 10% of its customers each year
  • A 5% reduction in customer defection rate can increase profits by 25-125%, depending on the industry
  • The customer profitability rate tends to increase over the life of a retained customer
Location owners and operators need to focus on their core strengths. For instance, a restaurant needs to focus on preparing the highest quality meals and offering the best service. Conversely, a restaurant operator generally lacks technology skills and does not have the resources to invest significant man-hours to this area. As such, technological offerings to these customers must be easy to purchase, install and service.

For this reason, a HotSpot/FreeSpot maintained by Central Ridge is ideal. The fully loaded cost of offering FREE WiFi access is less than $4/day and the need for customer care and support is kept to a minimum with our simple to use interface and system cross-compatibilty.

Whether free or for a fee, public WiFi access provides benefits to locations including attracting customers, increasing sales, and giving customers a better experience. When it's free, it simply provides the added, and important, benefit to end-users of being free. Better satisfying customers through offering free WiFi access clearly will aid in better satisfying and retaining customers.

Please contact us with any questions you might have or to schedule an appointment to get your HotSpot up and running today!


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